I conceptualized and designed a fragrance inspired by pop singer Gracie Abrams, with the bottle design reflecting her personal branding and soft, introspective aesthetic. The scent features a delicate blend of rose petals, lilac, lily, dewberry, cucumber, honey, and more—capturing a fresh, nostalgic mood. I created a mock-up of this product in Adobe Dimensions. Beyond product development, I planned a full-scale launch event at Oheka Castle, managing every detail from venue selection and guest list curation to the design of custom gift baskets, menus, and signature drinks. To enhance the immersive experience, I created interactive activations, including a lyric-writing station where guests could pen their own 'two summers ago' memories on postcards and send them, along with a fragrance sample, to someone special. This project blended creative direction, experiential marketing, and storytelling to bring the fragrance to life in an emotionally resonant way.