Panned is a beauty-tech app concept designed to promote intentional beauty consumption by helping users track their collections, monitor product usage, and rediscover products they already own. Developed as a pitch for SCADapult, a graduate-level entrepreneurship competition, the project combines market research, branding, and business strategy to encourage more sustainable beauty habits.

With Gen Z consumers spending an average of $2,048 annually on beauty products and 52% regretting overspending on beauty (Lending Tree), Panned addresses the growing disconnect between beauty consumption and mindful purchasing. The app aims to transform existing beauty collections into opportunities for discovery to help users reduce waste, prevent overspending and build more intentional consumption habits.

*Creative Note: App interface visual was generated with AI based on my original concept, feature development, and creative direction.