Snif’s Launch in Denmark
I developed a market expansion concept for Snif, imagining the brand launching into Denmark through a strategy rooted in the country’s hygge culture. I chose Denmark because Snif’s cozy, emotional, and experience-driven approach to fragrance aligns naturally with the Danish emphasis on comfort, ritual, and intentional living.
The project included a curated product concept featuring the olfactives Marzipan Glaze and Cherry on Top, along with supporting creative assets such as campaign visuals, branded merchandise, and a PR box designed to localize the launch in a way that felt both elevated and authentic to the market.
Skills Used: Photoshop, Illustrator, Canva, AI
Deliverables
Products Created
Carousel Post
Instagram AR Filter
This brings Snif’s Denmark launch to life by immersing users in a cozy, hygge-inspired digital experience that encourages interaction, boosts shareability, and turns the campaign into user-generated content.
Creator Partnership
A partnership with a Danish lifestyle creator helps Snif build local credibility and awareness by showcasing products through aspirational content that feels authentic to the Denmark market.
Matas Advertisement
A paid placement with Matas introduces Snif to Danish consumers through a trusted local beauty retailer, building awareness and credibility at the point of discovery.
Merchandise
Branded merchandise supports the Denmark launch by turning Snif into a lifestyle experience, increasing visibility while creating memorable, shareable touchpoints beyond the core product.
Localized Brand Partnership
A partnership with Danish home brand Elvang helps Snif build local relevance and brand awareness by connecting the launch to Denmark’s cozy, design-led hygge culture.
