eyes. lips. dorm party.

E.L.F. Cosmetics offers high-quality products at affordable prices, making them ideal for the college-aged consumer. I conceptualized and directed a themed photoshoot titled 'Eyes. Lips. Dorm Party.' playing into a fun, relatable college aesthetic to align with the brand’s audience. I assembled and managed a creative team including a makeup artist, model, and photographer, and styled the set with props to match the dorm party concept. I also edited the final images using Photoshop and Lightroom. This was my first experience directing a full photoshoot from concept to execution.